Mercado Bitcoin Sponsor Corinthians Brazil Club
Mercado Bitcoin, Latin America’s largest bitcoin exchange, has obtained a sponsorship agreement with the Brazilian football team Sport Club Corinthians Paulista, one of the most popular football clubs in the country. The agreement, announcement during the club’s 111th birthday on September 1, details that Mercado Bitcoin will sponsor the Corinthians for 16 months to have its logo stamped on the front of the club’s jersey – the most precious place.
“Every step we take to transform Corinthians is facilitated by partners who understand the current digital platform scenario and the habits of our supporters,” said Duilio Monteiro Alves, President of Corinthians. “The partnership with Mercado Bitcoin, the largest cryptocurrency platform in Latin America, ensures that we innovate and discover new possibilities for marketing and engagement. The future of the club lies in this innovation.”
In addition to wearing the Mercado Bitcoin logo on the most coveted spot on the Corinthians jersey, the partnership will allow the club to provide financial and Bitcoin education to its supporters. The bitcoin exchange, which currently has nearly 3 million customers in Brazil, will allow the Corinthians to 30 million supporters across the country to access bitcoin trading and education services. The mutually beneficial deal is also an important step in expanding awareness and adoption of Bitcoin in the country.
“It makes perfect sense for Mercado Bitcoin to partner with Corinthians, as we share the same vision of democratization, innovation and innovation,” said Reinaldo Rabelo, CEO of Mercado Bitcoin. “Additionally, we believe the worlds of crypto and football together enable new models of engagement and the creation of profitable business avenues.”
Brazil saw greater involvement in bitcoin trading than it has in traditional securities in recent years. The bitcoin market continues to grow in the South American country. While the United States has yet to approve a bitcoin exchange-traded fund (ETF), Brazil was home to the first bitcoin ETF in Latin America in March and listed a carbon-neutral offering last month.
In July, Mercado Bitcoin raised $ 200 million from SoftBank in the largest Series B round in Latin American history. The parent company of the bitcoin exchange, 2TM Group, valued at $ 2.1 billion, is the eighth largest unicorn startup in the region. For comparison, there is a total of 3.9 million individual investors in the Brazilian stock exchange, while Mercado Bitcoin alone has a customer base of 2.9 million Brazilians.